In 2004, we had the opportunity to work on NASCAR 3D: The IMAX Experience. It is always fun to handle supplying the race cars, people, and logistics behind the scenes on a movie, then see the finished product on the big screen. I especially enjoy seeing the children and spouses of my employees in awe as they get to see what their parent/spouse do on this type of scale.

While high-speed video shoots are exciting, we try to avoid them if we can. There is so much that can go wrong, not to mention the wear and tear on paint, engines, and other parts. For this shoot, it was imperative we appear for the sponsors and for NASCAR, so we were happy to oblige. The editing was done so well it’s hard to determine what was race footage, and what was the footage we filmed with showcars.

Update July 11, 2024: Check out the movie below!